Search

Starting a business can be an exciting path towards financial independence and personal fulfilment. By focusing on the essential skills required, this article identifies the benefits and challenges for start-up success. It is designed for those aspiring to run their own business and outlines how Continuing Professional Development (CPD) can help to launch and grow a successful one.

In recent years, the concept of business sustainability has grown significantly due to evolving environmental concerns and societal expectations. Organisations are increasingly becoming more aware of their broader responsibilities, acknowledging the impact they have on society and the planet. Furthermore, customers are prioritising it in their choices and brand loyalty. This article will outline why business sustainability is important and the benefits of undertaking a CPD course.

The Media and Entertainment (M&E) industry has multiple segments that combine into one vertical; Movies/Cinema, Television, Music, Publishing, Radio, Internet, Advertising and Gaming. Media professionals work as part of a company's communications team with their duties being centered on helping to develop marketing, brand, or informational campaigns across a wide array of media. This article will provide a brief overview of CPD for media professionals, the professional bodies within the media industry, as well as the Continuing Professional Development (CPD) requirements.

This informal CPD article ‘The Foundation of Value Based Marketing’ was provided by Alt Marketing School, a modern marketing school for marketers who want to do marketing differently and advance their career along the way.

With the rise of digital technologies and social media platforms, many organisations are opting for more organic, non-paid strategies in their digital marketing. Content marketing has become fundamental to this approach and is now a key skill for professionals looking to implement an effective digital marketing strategy.

In today's rapidly transforming job market, non-traditional careers such as digital influencers, eSports athletes, and freelance creatives have become ever-more prevalent. As these new career paths rise in popularity, Continuing Professional Development (CPD) has become increasingly important for growth and adaptability. This article explores the relevance of CPD for professionals in these emerging fields. It covers the overall benefits of CPD and how it helps address common challenges unique to non-traditional careers, offering practical steps for using CPD to support career progression.

This informal CPD article, ‘Striking a Chord: Marketing Mastery in the Musical Instrument Industry’, was provided by Evolve Youth Academy. who offer a range of education and activity provision for learners of all ages.

This informal CPD article,'Igniting Innovation: Five Initiatives to Cultivate Creativity in the Workplace’, was provided by iGROW CorpHealth, partnering with Corporates to drive Employee Engagement through Holistic Health Solutions.

Marketing is a constantly evolving profession and important to organisations across industry sectors. With the rise of digital technology and social media, the role of marketing and the expectations of marketing professionals continues to expand and develop. Those who actively engage with Continuing Professional Development (CPD) have the opportunity to stand out in an increasingly competitive field by cultivating a varied skillset that can be applied to the continued changes and requirements of the industry. 

This informal CPD article, ‘How to use good social media marketing for social businesses’, was provided by keySkillset, a muscle memory building educational platform to master Excel, PowerPoint, Python Coding, Financial Modelling skills and more.

This informal CPD article, ‘Embracing the Future: Social Media Management Unveiled’, was provided by Up Level, a CPD course provider who have over 30 years’ experience in the world of management in every aspect, dynamics and change. 

This informal CPD article ‘Adapting to the Dynamic Marketing Landscape Through CPD’ was provided by Frances and Kevin, a marketing consultancy dedicated to helping businesses and marketing professionals thrive in today’s dynamic and ever-changing digital landscape.

We have been asking our members from across the industries the reasons why they became a CPD provider. This CPD Member case study was provided by Creative Semiotics. For more information, please visit their CPD Member Directory page.

This informal CPD article ’PR Professionals' Guide to Upskilling in 2024’ was provided by the London School of Public Relations (LSPR), a training and business development organisation that offers support to numerous multinationals, SMEs and NGOs in the UK and globally.

This informal CPD article ‘Mastering LinkedIn: A Guide for Lawyers,’ was provided by Melanie Goodman at Trevisan, a trusted social media and online marketing agency, providing strategic solutions focused on the legal and financial services markets.