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Despite the emergence of new platforms and technologies, email marketing remains one of the most powerful tools for digital marketers. When executed effectively, email provides a direct channel of communication with audiences to engage customers and deliver a high return on investment.

In June 2022, we conducted an online LinkedIn survey to gauge understanding of the benefits of CPD for an organisation. In this article, we will explore the benefits of Continuing Professional Development from an individual and organisation perspective, providing a simple analysis of the findings of our poll and exploring the potential reasons for this result.

This informal CPD article ‘Building Essential Skills for Affiliate Program Management: A CPD Guide for Marketing Professionals’ was provided by Affiverse, an organisation that works closely with businesses to build tailored affiliate marketing programs that drive revenue and scale success.

This article provides a simple introduction to CPD accreditation for webinars. With a growing demand for professional online learning and the ongoing improvements of eLearning software and available resources, webinars are becoming an increasingly popular way to deliver valuable learning to a target audience across different locations.

This informal CPD article was provided by Questas Consulting, passionate about helping clients develop processes, skills and behaviours that will result in increased sales and improved margins. The Art of Differentiation [or] The Real Differentiator &#82

This informal CPD article, ‘Why Being an Employee in GCC Gives You Better Chances to Grow Professionally?’, was provided by Dr. Tarik Albitar, Managing Partner at Agile Leaders Project Management Services, a group of training experts based in the United Arab Emirates who have 20 years of experience in the various types of vocational training and development.

The modern digital marketing industry is a rapidly evolving field encompassing a wide range of methods, channels and platforms. Effective digital marketing has become increasingly valuable as a core part of many organisations' broader marketing strategy, and proficient digital marketers can be fundamental for overall growth and success. In this article, we explain why CPD training is important for digital marketers, including the key advantages and where to find suitable courses to advance your professional career.

The field of UX/UI has become increasingly important for organisations across industry sectors. UX/UI professionals specialise in product design, digital user experience and interfacing. With the rise of digital platforms and technologies, the value of these skills has continued to grow rapidly.

This informal CPD article was provided by JC Social Media, delivering training courses on all aspects of social media since 2011. The team has a wealth of experience in all the major social networks having delivered campaigns for businesses in virtually e

With the rise of the internet as a marketing tool for many individuals and organisations, developing a comprehensive understanding of SEO has become a valuable skill for modern professionals across industries. Effective SEO practices can help businesses to maintain a competitive edge in the market and promote content and topics relevant to their online presence. In this article, we will discuss the benefits of taking online SEO courses and where to find SEO Continuing Professional Development (CPD) courses.

Online CPD is becoming one of the most popular alternatives to traditional learning methods. The continuous improvement and convenience of eLearning technology have significantly helped the growth of online learning, and the initial doubts of its effectiv

An effective business strategy is fundamental to the growth and success of any business, and business strategy courses can be a valuable resource allowing individuals and organisations to gain the necessary skills and understanding to implement a successful business strategy. Business strategy courses can cover a wide range of relevant areas - including competitive strategy, corporate strategy, innovation, and leadership. 

This informal CPD article ‘AI Governance & Article 4 of the EU AI Act: Setting the Foundation for Responsible AI ‘, was provided by Nurgül Aslan, Founder at International Academy for Digitalization & Management (IADM), who deliver programmes and executive training in digitalization, artificial intelligence, and future management competencies.

This informal CPD article ‘Transforming Customer Experience through Digital Marketing Automation’ was provided by Ed Watch, who support companies in digital transformation by providing solutions to their critical skills development needs.

This informal CPD article ‘8 ways to develop a strategy on social wellbeing’ was provided by Dan Parry, Head of Content for Working Voices, a global training company specialising in interpersonal communication skills.